The rapid technological advances means that businesses need to adapt to the changes in consumer behaviour in order to meet their customers’ needs and expectations. So, to succeed a business needs to adopt a user-centred design process, which is an iterative design process that focuses on gaining an understanding of the target users, in order to design and deliver digital products and services with great user experience (UX).
Read MoreBrand experience design is not just about designing according to your visual brand guidelines, it is about designing a holistic and seamless branded customer experience that reflects your brand's values and meets your customers’ needs and expectations throughout their customer journey.
Read MoreToday, consumers expect brands to deliver innovative products and services that are based on positive brand values including commitments to social and environmental responsibility.
Read MoreCustomers trust your brand when their experience meets their expectation of your brand. Trust is a key factor when persuading your customers to purchase online and customers are more likely to purchase online from a familiar and trusted brand.
Read MoreWimbledon - The All England Lawn Tennis Club is a great example of a successful global brand that has managed the brand effectively over time and invested in creating a positive and consistent brand experience across multiple channels.
Read MoreIn a digital world, your website is your brand. The purpose of your website is to meet your business objectives and to deliver a great branded user experience based on your brand promise and values. To have a successful website, it needs to be easy to use and to provide a positive user experience (UX) that meets your customers’ / users’ needs in order to:
Read MoreThere is a lot of confusion around brand experience and the misunderstanding has caused some businesses to have a brand experience gap, which is the difference between the brand promise and the actual customer experience, i.e. when the experience does not meet the customer's brand expectation.
Read MoreExperience Consultancy is a Brand and User Experience Design Consultancy based in London. Our brand experience design services can help you grow your business by building your brand and designing a great customer experience that reflects your brand values and meets your customers' needs.
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