Brand Strategy & User Experience Design
In a digital world, your customer’s perception of your brand is based on their user experience. To create a great user experience that delivers on the brand promise, your business needs to have a clearly defined brand experience strategy and to follow a user-centred design process.
The key business benefits for delivering a positive branded user experience (UX) include:
Increase online visibility
Increase website conversion rate
Increase customer retention
Consultancy Services:
User Research: To identify your customers’ needs and to understand their online behaviour.
Branded UX Research: To evaluate whether your current customer / user experience meets your brand values and your customers’ expectations by using our innovative research method.
Information Architecture: To develop your website structure and provide you with a sitemap for creating a great website user experience.
Brand Experience Design: To help you design a great digital experience that meets your customers' needs and reflects your brand values.
“Raida is a highly qualified and knowledgeable person on branded user experience. She shared extremely interesting findings with us that were very relevant to our projects that we are currently doing”
“Our workshop with Raida proved to be invaluable as our small charity took on the (somewhat daunting) task of redesigning our website from scratch. Raida shared her expert knowledge on User Experience in a thorough but easy-to-digest way, taking time to cover all the essential information we needed at the initial stage of design. Understanding where aesthetics sits on the list of priorities was a key lesson to learn - ensuring that our limited time and resources were spent where needed most to produce a website offering the best possible user journey for our key audiences. Creating a detailed web map, with Raida’s guidance, was very much one of our main ‘time-well-spent tasks’, along with identifying and visually highlighting our main call to action across our new website. Raida was happy to answer any follow up questions we had and will always respond with concise, constructive feedback. A big thank you from our team!”