Branded User Experience Research
In order to succeed, brands need to design and deliver an integrated and seamless branded user experience across multiple channels. My branded user experience (UX) research framework will help you to evaluate all the elements of the complex multichannel branded customer / user experience. This involves taking a dual process approach, measuring both the cognitive and emotive factors, by integrating standard usability testing with new and innovative user experience testing methods and tools.
The Branded UX research framework - published in the UXPA Journal of Usability Studies.
“Raida recently visited the John Lewis offices to present her framework for a Multichannel Branded User Experience. This highlighted relationships between customer perception and the online user experience, and Raida provided us with real examples of how to do more joined up thinking in the field of UX. She presented confidently, and the team found the session very useful. ”