In today’s highly competitive markets, brands need to differentiate themselves and compete based on their customer experience, as customers now value experience more than products. So, to succeed a brand needs to design and deliver branded customer experience that meets customers’ needs and reflects the brand values.

To explain why a positive brand experience is so important for business success, we need to first define brand experience.

What is brand experience?

In today’s experience economy, delivering a consistently positive branded customer experience is a key factor for any business to succeed. A branded customer experience can only be considered successful if it meets or exceeds customers’ expectations of the brand.